Rowntrees
Randoms

Designing and developing an engaging website about
a gummy bear brand, with a focus on user experience.
Refining and expanding the visual identity.

Brief

Create an engaging website as part of a campaign for Rowntrees Randoms.
Refine and adjust the visual identity.

Approach

Researching the Sender Profile and Company Identity
Market Analysis (Danish Market, PEST, Stakeholder Analysis)
Competitor Analysis
Target Group Analysis (Segmentation, Targeting, Positioning, and Personas)
SWOT and TOWS Analysis
Competitive Communication- and Campaign Strategy Analysis
(USP, ESP, Porter's Generic Strategies)

Result

The website playfully engages Rowntrees Randoms' young and adult target audiences,
while the redesigned product logo aligns more closely with their needs and preferences.

Rowntrees Randoms

Designing and developing an engaging website about a gummy bear brand, with a focus on user experience. Refining and expanding the visual identity.

Rowntrees
Randoms

Designing and developing an engaging website about
a gummy bear brand, with a focus on user experience.
Refining and expanding the visual identity.