"Titan" - Payments via

Facial Recognition

Skills: Communication, Business Strategy,
Front-end, Video Production

Titan is an in-store payment solution that uses facial recognition
for authentication and transaction.

I worked on this project as part of my studies and to conclude my internship at a fintech company. Titan was an existing concept that I developed creatively and in terms of communication and business strategy.

Tools used:

To analyse Titan's objective and purpose:

  • PEST Analysis
  • Stakeholder Analysis
  • Competitor Analysis
  • SWOT Analysis
  • Porter's Five Forces
  • Value Proposition Canvas

To develop a communication plan and strategy:

  • Target Audience Analysis
  • User Journey
  • Analysis of purpose, effect and message
  • Sender Identity and Brand Voice

Finally I established the Visual Identity and Website.

In order to explain Titan's function in a concise manner, I created a short video which you can see above.

Titan Website