Titan is an in-store payment solution that uses facial recognition
for authentication and transaction.
I worked on this project as part of my studies and to conclude my internship at a fintech company. Titan was an existing concept that I developed creatively and in terms of communication and business strategy.
Tools used:
To analyse Titan's objective and purpose:
- PEST Analysis
- Stakeholder Analysis
- Competitor Analysis
- SWOT Analysis
- Porter's Five Forces
- Value Proposition Canvas
To develop a communication plan and strategy:
- Target Audience Analysis
- User Journey
- Analysis of purpose, effect and message
- Sender Identity and Brand Voice
Finally I established the Visual Identity and Website.
In order to explain Titan's function in a concise manner, I created a short video which you can see above.
Titan Website