"Rowntrees Randoms"

Website and Branding

Skills: Front-end, Graphic Design

Designing and developing the Rowntrees website was my main responsibility.

The ask for this project was to create a campaign for Rowntrees Randoms.
My focus point was the website and product logo redesign.

To start this project off we analysed where Rowntrees and its competitors stand. This included:

  • Researching the Sender Profile and Company Identity
  • Market Analysis (Danish Market, PEST, Stakeholder Analysis)
  • Competitor Analysis
  • Target Group Analysis (Segmentation, Targeting, Positioning, and Personas)
  • SWOT and TOWS Analysis
  • Competitive Communication- and Caimpaign Strategy Analysis (USP, ESP, Porter's Generic Strategies)

We then came up with a Communication and Campaign Plan and established the Visual Identity.

To address concerns that were discovered in focus group interviews, we decided to redesign the product's logo.
I designed the new logo to better suit the target audience's needs and preferences.